More shoppers buying ‘natural’ food, yet most don’t know what it means

The U.S. has a confused consumer epidemic — more shoppers are seeking foods labeled "natural" despite not fully understanding what the claim means. The percentage of people who regularly buy food labeled natural has grown from 59% in 2014 to 62% in 2015, yet confusion abounds, according to research out Wednesday from Consumer Reports. The study shows the majority of people don't know what …

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